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Buying a Better Bird: 3 Turkey Types, Explained

As the centerpiece of so many holiday meals, it would make sense that you’d want to do some homework ahead of time before buying your bird. But the plethora of options out there can be daunting, especially as you sort through the lingo of so many different labels. But rest assured, whether you’re shopping for a specific size or certification, we’ve got what you’re looking for.

Here’s what three popular turkey labels mean for turkeys sold at our stores and online:

  1. Organic

Turkeys are fed only organic feed (that means no GMOs, among other things) and raised on organic pasture with outdoor access.

  1. Heritage and Heirloom

More closely related to the wild turkey, these represent some of the first selective breeds of domestic fowl. Expect a more densely textured bird with rich, dark meat.

  1. Kosher

Receives kosher certifications by Rabbi Yechiel Babad and by the Orthodox Union. (Available in select stores.)

And don’t forget — we have classic turkeys too. Available in a wider variety of sizes and 5-Step® Animal Welfare rated, these tasty, tender turkeys are a great choice for value, quality and flavor.

Regardless of which you pick, you’ll bring home a turkey raised to our standards with no antibiotics, ever:

Not Sure Which Turkey is Right for Your Thanksgiving?

Stop by the store today and talk to our Holiday Table team members about your menu.

Originally published by Whole Foods Market:

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